November Newsletter.

I found this article on Multi Level or Network Marketing quite interesting and so I decided to publish it in its entirety. With the supposed threat of a recession being bandied about, many MLM / Networking companies use this 'Bad news' as a marketing tool to sponsor or recruit people into their organisations, offering an opportunity for ordinary people the chance to improve their lot within an MLM / Networking business environment.

The idea being that people need to earn more money and the MLM / Networking companies have in some cases a valid way to do that with their opportunity. It has been noted that attrition rates in these types of businesses are quite high and this observation from Eddie Torriel is in my opinion 'Right on the money.' See what you think.

Article reprinted with permission...

SUCCESS IN MLM IS DOWN TO ONLY ONE THING & MOST PEOPLE GET IT WRONG.

 

The difference between success and failure in Network Marketing or Multi Level Marketing is down to one simple thing. Contact with upline. For more than 50 years in the industry every successful mentor, upline or business promoter has one major challenge in every single networking or multi level business opportunity that has ever existed and it still runs true today and that is ‘how’ to identify those who join that will go on the achieve success.

 

It as been discovered that one huge clue is often overlooked or is recognized only when it becomes blatantly obvious. It all starts with what is immediately given to the brand new distributor as regards success training.

 

Firstly, let’s just look at how people view the genealogy of their network. Most distributors on opening their back office notice in their down line a list of people who have joined and have not produced any retailing figures in that month. They see in amongst this list those with an active retailing business. It often appears that the majority of the list is made up of people who have yet to submit an account. If the opportunity uses an auto ship plan then this too reveals the same scenario.

 

What usually happens is the upline distributor when seeing this focuses their attention on the negative side of the team and worries about how to improve the situation of all those yet to submit an account. Countless emails and phone calls etc abound to the people showing no or limited interest in the opportunity.

 

The upline's real attention should be directed at those who do show an account even if it is limited. This is where the real growth comes from. So ‘What to do?’ is the next question.  Well the best advice ever given was this. Every time somebody new joins the opportunity they must be taught this simple and basic lesson.

 

Every time somebody new joins the opportunity they must be taught this simple and basic lesson. Every successful distributor in every company that uses the system of multi level marketing or network marketing rings or contacts their immediate upline distributor at least once a week if not more often.

 

For the rest who do not do this simple task will fail at the business and here is why. If you contact your immediate upline on a regular basis you will expect those who join you to do the same because if they do not, they will not teach that simple rule of thumb, to anybody who joins below them. This creates a simple system of those who do contact their upline and those who don’t. Putting it more bluntly is this statement.

 

Try saying this to a new prospect!

 

“If you decide to join my business opportunity in my team and you do not contact me on a regular basis i.e. ‘once a week at least without good reason’ I will replace you with somebody else and work with them, so you either get my support or you don’t it’s your call.”

 

How about that for demonstrating “Tough love.” Maybe the fear is that the new person will do nothing if we give them a direct mandatory requirement. Well they would probably end up doing nothing anyway so why worry about what may or may not happen. Teach truth and prosper.

 

Eddie Torriel

Online networking author.

 

“MLM WORKS IT’S THE PEOPLE THAT DON’T.”